Thanks to technological advances, people have almost unlimited options for entertainment. Computers, tablets, televisions, phones and even the good old fashioned radio. Obviously I love radio. Turn the car over and there you go. Instant entertainment. But this business is dirty and cutthroat. Except Liberty News Radio. Not only are we a family and appear on each other’s shows but we promote our friends on their outlets. Red Ice Radio, Southern Sense Radio, JB Gunner and so on. As people turn off the radio for podcasts, YouTube, and other outlets, terrestrial radio continue to shoot themselves in the foot. I’ll be first one to say that the purpose of commercial broadcast radio is to have as many people as possible listen to the breaks between the scheduled programming. Stations make money by selling commercials. Stations ad rates are based on how many people are listening ie: ratings. Stations need ad revenue to pay the talent, sales people, engineers, producers, licenses and other things. NPR gets away with no commercials because they are underwritten by the American taxpayer. They are a necessary evil, except on Liberty News Radio. They are family wanting to continue the fight!
Some major brands got their start on radio: Snapple, Steven Singer Jewelers, Ruth Chris Steakhouse and unfortunately Kars for Kids. And some major names had major blocks of commercials including Howard Stern and Opie and Anthony. I remember when I was living in Norfolk, a station had to play music because they couldn’t sell 10 minutes of commercials. As a broadcaster, a commercial break is good for bathroom break or a segment that is heading to total failure. It’s also a good hook to keep people listening. Now; its out of control. Especially in talk radio. A personality would be in the middle of a story or a point, then they stop to do a commercial. Not like the old days where the personality would stop and do a live read but in the middle of a segment. It would be like “We are about to lose this country………. Those who have constipation, have an option to become regular and enjoy life.” When Michael Savage was syndicated you could listen to his archive commercial free. In a 60 minute block, less than 40 minutes was the show. The rest was news, weather and commercials! This was over 5 years ago! Radio has become one big commercial! The stations are now selling naming rights to the studio! “Your listening to WPOO from the Depends Undergarments Studio!” Poor Ben Shapiro can’t go 5 minutes without reading a commercial!
SEVEN FIVE RADIO 